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Martha Hanlon
Chris Williams

Martha Hanlon founded Wide Awake Business in 2004 with the desire to deliver to small businesses and family-owned companies the type of insights usually available only to large corporations. She devises business plans that get and keep customers and enable businesses to grow more easily and profitability. Martha founded three companies after years leading product management and marketing divisions for AT&T, British Telecom and MCI. Martha left MCI to become the Senior Vice President of Strategic Marketing at Blanc & Otus Public Relations in San Francisco, working with Fortune 1000 to VC-backed start-up CEOs to build business plans, corporate branding, thought leadership platforms and market-recognized brands.

Martha has an MBA from The Wharton School, University of Pennsylvania and a B.S. from Duquesne University. She is a sought after writer, speaker and trainer. She is the primary author of Money-Making Marketing, #3 Amazon Marketing Best Seller, Customers Are the Answer to Everything and her weekly business blog. She was a founding board member for Vetrazzo LLC and has served as a founding board of director for the Bay Area Women’s Sports Initiative, and former Chair of the Electronic Messaging Association (EMA), in addition to co-authoring two other books.


Chris Williams is Co-Founder of Wide Awake Business. Since 2008, nearly 5,000 business owners have relied on her sales and marketing expertise to boost their sales by more than $538 M. Chris began her business career as a teenager, working in her family’s multi-million dollar San Francisco Bay area company. After earning a degree in Marketing from the University of Oregon, Chris joined Xerox Corporation. In her 13 years with the company, Chris trained more than 1,000 sales representatives, successfully launched 48 new products, and led her team to the prestigious Malcolm Baldridge Certification.

Chris knows the challenges of small business ownership first-hand. After leaving Xerox, she opened her own company. She built a team of 13 sales personnel and other support staff that grew market share from 4% to 18% and overall revenue to $4M.

As a sought-after speaker, business coach, and best-selling author (Customers are the Answer to Everything), Chris applies the sales systems and strategies she developed in her corporate career to support small to mid-sized businesses in a wide range of industries around the globe, resulting in more customers and higher revenues.

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